ABOUT:

Aaron Zhu is the Founder and President of TradeChoice Corporation. His business model changed to fashion consulting firm for luxury handbag and accessory companies, based in New York. Aaron currently holds a position as an International Brand Licensing and Acquisition Manager in Guangzhou Vipshop Information Technology Co., LTD. (Vipshop.com) and working in their New York Branch Office. TradeChoice started as a designer branded goods distributor/wholesaler located in New York. TradeChoice worked directly with Major Department Stores for distribution/wholesale to small and medium size companies in domestically & internationally.   

If you would like further information about our services please contact us at:

NEW YORK, USA
Aaron Zhu
Email: aaron.zhu@tradechoicecorp.com

Latest News:

March 23, 2012

New York, March 23- Executives and guests of China- based Vipshop Holdings Limited rang the Opening Bell at the New York Stock Exchange to celebrate the company’s successful completion of its IPO and first day of NYSE trading on Mar. 23.  Vipshop is the first Chinese IPO on the New York Stock Exchange in 2012.

Vipshop opened for trading on the NYSE under the ticker symbol “VIPS” after its initial public offering, which raised USD $ 71.5 million in gross proceeds.

"We are excited to join a network of global leaders and industry innovators as a NYSE-listed company today. As we continue to grow our business, we hope to use that same spirit of hard work and innovation embodied by many of our peers on the NYSE to help Vipshop better connect consumers and brands while delivering growth and value to investors,” remarked Eric Shen, Co-Founder, Chairman and CEO. “Our team has worked diligently over the past few years to build our company into China's leading online discount retailer for brands. Our transition to the public markets is only the first step in the beginning of a new and exciting time in Vipshop’s development. We will continue to build upon our unique model of fun and exciting brand discovery to provide more consumers in more locations with access to fashionable, affordable branded apparel.”

“We congratulate Vipshop on its IPO in the U.S.,” said Scott Cutler, EVP and Co-Head of U.S. Listings and Cash Execution at NYSE Euronext.  “As one of China’s fastest-growing online retailers with a broad and rapidly expanding customer base, Vipshop is a welcome addition to the NYSE’s community of premier retail companies.  We look forward to a successful and lasting partnership with Vipshop and its shareholders.”

http://www.nyse.com/press/1332499674039.html

March 9, 2012, 5:25 p.m. ET

Vipshop Sees IPO Of 11.2 Mln ADS At Price Of $8.50 To $10.50

DOW JONES NEWSWIRES

Vipshop Holdings Ltd. disclosed estimated terms of its initial public offering, saying it expects to offer about 11.2 million American depositary shares at price of $8.50 to $10.50 each.

The China-based online discount-retailing company initially filed IPO plans last month to raise funds for capital expenditures.

Vipshop sells popular domestic and international brands to customers in China through "flash sales" on its website, vipshop.com. The company had 12.1 million registered members as of Dec. 31 and its website attracted 1.1 million average daily unique visitors in December.

The company plans to use proceeds for expanding its fulfillment capabilities and further enhancing its information-technology systems, as well as for general corporate purposes.

For the year ended Dec. 31, Vipshop reported its net loss widened to $107.3 million, before preferred dividends, from a year-earlier loss of $8.4 million as operating and income-tax expenses jumped. However, revenue surged to $227.1 million.

The company said it has applied to list its ADSs on the New York Stock Exchange under the symbol VIPS.

-By Nathalie Tadena, Dow Jones Newswires; 212-416-3287; nathalie.tadena@dowjones.com

http://online.wsj.com/article/BT-CO-20120309-714458.html

FEBRUARY 17, 2012, 5:48 P.M. ET

China's Vipshop Holdings Plans IPO Of Up To $125M Of ADS

DOW JONES NEWSWIRES

Vipshop Holdings Ltd. filed plans for an estimated initial public offering of up to $125 million of American depositary shares as the China-based online discount-retailing company looks to raise funds for capital expenditures.

Vipshop sells popular domestic and international brands to customers in China through "flash sales" on its website, vipshop.com. The company had 12.1 million registered members as of Dec. 31 and its website attracted 1.1 million average daily unique visitors in December. Vipshop said it is China's leading online discount retailer for brands as measured by total revenue in 2010, registerd members and monthly unique visitors, citing a report from consulting firm Frost & Sullivan.

The company plans to use proceeds for expanding its fulfillment capabilities and further enhancing its information-technology systems, as well as for general corporate purposes.

For the year ended Dec. 31, Vipshop reported its net loss widened to $107.3 million from a year-earlier loss of $8.4 million as operating and income-tax expenses jumped. However, revenue surged to $227.1 million.

The company said it has applied to list its ADSs on the New York Stock Exchange under the symbol VIPS.

-By Nathalie Tadena, Dow Jones Newswires; 212-416-3287; nathalie.tadena@dowjones.com

http://online.wsj.com/article/BT-CO-20120217-714265.html

January 1, 2012 

Sondra Roberts has entered into a multi-years exclusive licensing agreement with Guangzhou Vipshop Information Technology Co., LTD. (Vipshop.com) in China Market for a full lifestyle offering of handbags and small leather goods to chinese consumers. We are very excited to be adding Sondra Roberts and SR Squared Collections to our expanding global portfolio and attracting new female customers. This partnership is an exciting one for us.

Sondra Roberts:

Thirty years ago Sondra Roberts launched a revolution in style crafting affordable handbags out of the world’s finest leathers and most exotic materials.

Today that vision is the best kept secret in women’s fashion.

Ask any Sondra Roberts woman and she will tell you that she returns again and again for handbags that deliver timeless style, quality that lasts decades, versatility for everyday life, and the savviest value in women’s accessories.

That value has allowed our customers to build collections of bags in every style, for every occasion, and to look on trend whether their bag is brand new or decades old.

You are a savvy, sophisticated and versatile woman, equally comfortable at the soccer game, in the kitchen, on the dance floor, or in the boardroom.  You want a bag that lets you be all the different women you can be, with a unique style that garners attention, at a reasonable price.

Sondra Roberts offers you the most versatile selection of bags, in timeless styles, crafted to quality specifications honed over 30 years, at a price point that lets you buy as many bags a season as your life demands.

Guangzhou Vipshop Information Technology Co., LTD. (Vipshop.com):

Founded in 2008, Vipshop.com is a leading online “flash sales” retailer in China, offering international and domestic designer goods at discounted prices in a limited time sale format. Vipshop offers both high-end and middle-end popular brands to the fast growing middle class. The company works with over 400 brands, including leading Western and domestic distributors of brands such as Adidas, Esprit, Nine West, Kappa, Ochirly, GEOX and Triumph. Vipshop provides an easy and secure way for designer brands to distribute and meet the demands of middle-class Chinese shoppers.Vipshop is the largest online flash sales retailer in China. We have over 3 million registered members. Its revenue, membership and brands are far ahead of its peers, and this is a strong validation of their business model. For the 120 million middle class in China, who have a new appetite for chic Western brands at an affordable price point, Vipshop is a natural choice, especially for global brands looking to take advantage of this market opportunity in China.

Alexa Traffic Rank : 1,895 (Global Rank) and 228 (China Rank) in 2011